Most brands flourish, falter, and then die—making room for brands that are superior or more innovative. However, there are some brands that sustain their position in the marketplace despite shifts in social, economic and cultural conditions. Why do some brands manage to evolve with the times, while others fail?

A fundamental understanding of the evolutionary phenomenon of culture is key to ensuring brands can maintain or improve their position in the marketplace. Their continuing success is contextual and dependent on myriad and sometimes mysterious factors.

This year, we asked our students to look at typically gendered brands and arenas and investigate how brands are currently reflecting gender. The task of the 2024 thesis was to question existing legacy systems to unearth opportunities that can solve brand, societal, community and personal challenges.

Through robust critical analysis, we asked our students to reposition gender for brands that have fallen out of pace with culture. The criteria included how to reposition these brands, develop strategies for greater relevance, and create new tactics in a rapidly changing cultural landscape.

You're Invited: Class of 2024 SVA Masters in Branding Thesis Premiere
Date: November 15th, 2024
Time:
3:00pm Doors
3:30pm Presentations Begin
6:30-8:00pm Networking Mingle
Location: SVA Theatre, 333 West 23rd Street, New York, NY

Run of Show
Introduction
Dove
Hasbro
Weber
Intermission (30 minutes)
Olympics
Tiffany
Conclusion

Join us for an evening of creativity, strategy, and innovation as the School of Visual Arts presents the Masters in Branding Thesis Premiere. Witness the culmination of months of rigorous research and thought-provoking projects as our graduating cohort presents their visionary work to the world.