Mission

The foundation of the Master’s in Branding is the deep exploration, investigation, and understanding of the role brands play in business, behavior, marketing, design and culture. Our program investigates marketing challenges involved in creating, sustaining, and reinventing brands, and provides students with an understanding of corporate-level discourse. The curriculum of the program is centered around the exploration and understanding of branding strategy, making it an unparalleled opportunity for students to develop their skills and knowledge in the branding industry.

Explore our News and Events section for the latest in program news, branding trends, articles, expert interviews, and workshop highlights; offering a platform to stay informed, connected, and inspired with Masters in Branding content.

Curriculum

Accelerated one-year graduate degree program. Start in September, graduate with your masters degree in July. Classes Monday through Friday from 6:30-9:00PM ET.

Throughout the Fall, Spring, and Summer semesters, you will develop an understanding of diverse brand and business strategies in classes on diverse market research techniques, cultural anthropology, trend forecasting and pattern recognition, brand management, behavioral psychology, semiotics, economics and statistics, and more.

Faculty

Study with some of the most accomplished, and revered brand experts working today.

Hybrid Education

The department offers two options to earn your graduate degree: onsite from our campus or remotely from your home. Utilizing the latest technology, students participating in the online program can stream into the classroom facilitating active discussion with professors and the onsite students in real time.

Students & Alums

  • 326program graduates
  • 61branding agency awards won
  • 48studios where students work
  • 13years and counting

Our alumni are now at the forefront of the branding profession. With over a decade of program graduates, the alumni community is a network of strategic thinkers leading the industry in the top agencies, corporations, and organizations today.