Mission
The foundation of the Master’s in Branding is the deep exploration, investigation, and understanding of the role brands play in business, behavior, marketing, design and culture. Our program investigates marketing challenges involved in creating, sustaining, and reinventing brands, and provides students with an understanding of corporate-level discourse. The curriculum of the program is centered around the exploration and understanding of branding strategy, making it an unparalleled opportunity for students to develop their skills and knowledge in the branding industry.
News & Events
Explore our News and Events section for the latest in program news, branding trends, articles, expert interviews, and workshop highlights; offering a platform to stay informed, connected, and inspired with Masters in Branding content.
Curriculum
Our program is an accelerated 10-month graduate degree that begins in September and concludes in July. Classes are held from 6:30-9:00pm ET Monday through Friday to accommodate working professionals. You can attend the program entirely online or in-person as our department has invested in the latest technology to provide a synchronous experience between the two cohorts.
The curriculum for the program provides students with a deep understanding of diverse brand and business strategies. It will include courses on diverse market research techniques, brand development life cycles, semiotics and visual communication, business-to-business and business-to-consumer brand frameworks, history, cultural anthropology, trend forecasting, economics, statistics, behavioral psychology, brand management, and design.
Faculty
Study with some of the most accomplished, and revered brand experts working today.
Hybrid Education
The department offers two options to earn your graduate degree: onsite from our campus or remotely from your home. Utilizing the latest technology, students participating in the online program can stream into the classroom facilitating active discussion with professors and the onsite students in real time.
Students & Alums
- 326program graduates
- 61branding agency awards won
- 48studios where students work
- 13years and counting
Our alumni are now at the forefront of the branding profession. With over a decade of program graduates, the alumni community is a network of strategic thinkers leading the industry in the top agencies, corporations, and organizations today.