The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and master the intellectual link between leadership and creativity.
During the year, students develop an understanding of diverse branding strategies, brand valuation, and the brand development life cycle. We’ll explore important themes in behavioral science and relevant cultural themes as they relate to business, creativity and branding.
All students must complete a total of 36 credits in ten months, as well as defend a thesis governed by a panel of experts and faculty. All courses are graded on a pass/fail system. Students are required to attend every scheduled class meeting, complete required readings, participate actively in class discussions, and create an original body of work, culminating in the successful defense of the graduate thesis.