Surabhi grew up in India at a time when it was opening up to the world and evolving from its post-independence socialist roots. She saw first-hand how introduction of new brands and advertising changed behavior, while the country rose up global ranks. As she bloomed into a professional, the country’s diversity and complexity added another challenge. The experiences have made her intensely curious and dedicatedly exacting.
After graduating with a degree in visual communication, Surabhi worked for global giants like Leo Burnett, Lowe Lintas, and Brand Union. Most recently, she was a design director at OPEN, an award-winning strategic design consultancy. In all these years, she worked on brands like Kellogg’s, Britannia, Garnier, Yardley, Cipla, Vistara Airlines, Airtel, Micromax, Axis Bank and many more. At SVA, she wants to learn, how to harness the power of brands to make a positive impact on the world. She hopes to find a tribe that will help her shape the brands that will define the future.
Surabhi never tires of keeping up with her to-do-lists and interacting with people from different walks of life. When she’s not busy behind a desk, CrossFit keeps her moving. Some day soon she plans to build her own painting studio.