branding logo
Photo of Sara Bernat

Sara Bernat

Sara has nine years experience as a professional fashion model for various luxury brands’ print and catwalk campaigns. Her career spans the major global markets, having been based in New York, Paris, Milan, London, Tokyo, and Sydney.


She graduated Magna Cum Laude from the American University of Paris in 2011 with a degree in Global Communications and a minor in Psychology. She went on to continue her education with fashion marketing courses at Parsons in Paris, and supplemented this with a branding internship at a boutique agency in Kuala Lumpur, before ultimatley pursuing her master's degree in branding at the School of Visual Arts in New York in 2014. 


Sara is currently pursuing a PhD at the Humboldt-Universitat Berlin in the sociology of luxury. The aim of her research is to study social, cultural, and economic forces that have culminated to shape and define the concept of luxury throughout modern historical eras. Mapping out the concept of luxury in relation to shifts in societal values and attitudes is relevant from both an academic and commercial perspective. Academically, a comprehensive study is warranted to understand the previous social trends that have impacted perceptions of luxury and shaped the industry. Commercially, it is relevant how brands can stay ahead of these societal cues and maintain a status of “luxury” in an ever-changing and ultimately less exclusive market.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor