My name is Oscar Mauricio Herrera; im 30 years old industrial designer, natural born dreamer, ideas connector from Bogotá Colombia.
I have been working for the last 8 years as an industrial designer and art director, focused on branding and packaging as strong tools to re imagine consumer lifestyles. Moreover, during this time I have worked in design strategy, brand identity, visual communication with well known brands in my country as the creative leader of my team, understanding how curiosity, passion and discipline develop the creative path to shape honest brands that connect with real needs and become part of our daily lives.
I know meaningful design goes beyond communication, simplicity, shapes, sketches, colours and textures… they are just tools in this complex market. What is really important is the storytelling behind an idea, the emotional connection and the powerful messaging that reaches out to people and determines their conducts. This to me is the essence and the nature of Branding: the ability to create value an impact someone positively towards an unknown future.