Liz was born and raised in Manila, Philippines. After graduating with a degree in Communications Technology Management from Ateneo de Manila University, she began her career as a magazine editor at Summit Media, eventually becoming editor-in-chief of the Philippines’ leading food magazine at age 26. Her years in publishing gave her the opportunity to stand at the intersection of design and business, to see firsthand how content creation and commerce can serve one another.
Post-publishing, she took on a new challenge by joining the retail company her mother started 30 years ago, where her first task was to modernize and update the legacy jewelry brand. Through this entrepreneurial experience, she gained a stronger understanding of how design can be utilized to meet business goals and deliver growth.
This is what she wants to focus on for the next phase of her career. She believes that every good brand starts with a good story. With her entrepreneurial and editorial experiences, Liz joins SVA eager to learn more about the art and science of branding, to learn how we can tell better stories.