Kelly is a brand strategist who joins SVA’s Branding program from Southern California, where she
worked in creative marketing and merchandising for five years. Her work has spanned both in-house and agency environments where she gained experience in brand strategy, customer experience, campaign planning and project and client management. These skills have been crucial in initiating and leading change for every brand she’s worked on.
With the globalization of business, Kelly believes it is essential to have an adept understanding of the power of creative, innovative thinking across all markets and conditions. She envisions framing her future career by developing strategic, actionable approaches to build brand stories that solve complex challenges, deliver exceptional customer experiences and drive business results—designing for the future, in ways that makes sense right now.
Through this program, Kelly’s primary objective is to explore the new economy and understand the consumer’s visceral reaction to design, business, and culture. Outside of the program, she enjoys reading, running, taking photos and exploring new restaurants.