I discovered my passion for design and branding early on in my life. Growing up between Montreal and Beirut, the dynamic cultural differences and similarities were fascinating to me and I can see now how this experience has impacted my approach to design and thinking.
I received my BS in graphic design from the Lebanese American University. Following my graduation, I worked as an art director for two fashion magazines based in Beirut; “A mag” for Aïshti and the international magazine L’Officiel Levant.
My interest in Branding stems from the understanding that there is a link between all that I am fascinated with and how to best bring them to market. This includes work related to fashion, magazines, film, design and typography.