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Jae Young Kim

Jae Young is a designer, an art director, and an illustrator. Born in Seoul, South Korea, he was raised in Seattle until he decided to move to New York to be inspired by one of the great design capitals of the world. He is a recent graduate of Fashion Institute of Technology with degrees in Packaging Design BFA and Communication Design AAS. 


After graduating, he worked as a brand designer at PepsiCo to create design strategies and visual graphics for new packagings and brand extensions for the PepsiCo’s beverage portfolio including Pepsi and Mountain Dew. His experience has led him to another spectrum of the branding and inspired him to think beyond the design world. He was very surprised to see how branding has power and influence to impact our markets and bring significant changes to our cultures. He fully believes that branding is an important key to integrate brands with unique identities and ideas for the bigger success.


On the side, Jae Young loves to do graphic design and illustrate to keep himself motivated as a designer. His design and illustration works can be found on his website: Also, he is a big fan of all sports, where he finds his passion, joy, and inspirations.


The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor