Felix Yu has developed his career beginning in New York after graduating from NYU Stern with a bachelor’s degree in Management and Marketing. After which, he began working as a brand strategist for a variety of influential clients within the city. From research and analysis to consulting he has grown to harbor a set of pivotal skills that were valued by companies and clients.
Moving back to Korea from New York, he has worked at a global agency in which he had the opportunity to work for some of the largest brands in the Korean and Chinese market. Experiencing the differing cultural backgrounds and business methods around the world allowed Felix to deepen his understanding of branding and paved the groundwork to become a top tier brand strategist in the future.
In order to take the next step, Felix has opted to attend SVA’s graduate school and extend his studies towards the field of branding. Through the exploration of what is essentially the core identity in any marketing level, Felix hopes to develop his career as a brand strategist and consultant further.