With her bachelor of arts degree in Fashion design from Parsons School of Design, Fangjie understands the fashion system and millennial brands in a designer's depth. After working with brands like Zac Posen and Thinx in helping with launching their new collection to real market, she refined her focus in creating a better business model and artistic presentation for the culture-related goods to make them more desirable to the modern consumers.
She comes to SVA to learn a comprehensive understanding of branding and business. She believes that "the modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of our lives."
Her ultimate goal is to establish a fashion brand that depicts the Chinese lifestyle and can lead to commercial success and global reputation.