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Gelsomina Picariello

As the oldest daughter of immigrant parents, Gelsomina has been imbued with creativity and curiosity by her two cultures. An incredible dedication to crafting meaningful stories led her to work for ESPN at the age of eighteen. Her recent opportunity to focus on ideation and project management with remote production crews, aided the tennis team to receive a Sports Emmy nomination for the 2017 US Open tennis coverage.


Gelsomina believes in being a student of life and at SVA, hopes to enrich her inquisitive nature, creative eye, and problem-solving skills. Her goal is to build brands that ignites the champion within you. 


In her free time she can be found practicing yoga or exploring near and far collecting postcards.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor