Stories have had Rushika's imagination tingling ever since she was knee-high to a grasshopper. This plunged her curious mind into the world of brands and the stories that surround them. She is a Graphic Designer and Brand Strategist from Mumbai, a city that inspires her in so many ways!
Rushika's Bachelor’s in Business Administration (BBA) degree has helped hone her analytical skills and understand the ropes of consumer behavior. Furthermore, a diploma in Visual Communication has helped her dive into the infinite possibilities of problem-solving via design and communication. There has been no stopping her quest for solutions in this battlefield of brands.
While walking the streets her roving eyes either settle on disruptive design or good coffee. She is often spotted sneaking coasters from restaurants/bars into her bag.