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Farida Leheta

Farida was born and raised in Cairo, Egypt, where she attended a British school until I graduated from high school. Directly after, she made the big move to New York City where she attended Parsons The Newschool for Design for a BBA in Strategic Design and Management. She graduated in May 2015 and ended up working in a media company for the following year. This lead her to head back to school to hone in on a specialized field to better position herself in the work environment.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor