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Philippe Ostiguy

I learned just about everything I know from popular culture—and it has taught me tons. 

 

I obsessively keep up with kulture (get it?) to understand why things are happening and why they're happening now, to then learn how brands, people and media should act. I seek to understand why people like what they like, with a particular focus on the entertainment and lifestyle spaces, to make things they like even more.

 

I am a freelance brand strategist, currently at 2x4, and current and past clients include Nike, 20th Century Fox, Louis XIII, Tiffany & Co. and St. Regis. I also co-founded We Could Be Wrong, an upcoming online platform aiming to expand the conversation around pop culture. Before that, I did a stint at the Cannes Film Festival and acted as editorial assistant and public relations director at WRG Magazine.

 

I learned just about everything I know from popular culture—and it has taught me tons. 

 

I obsessively keep up with kulture (get it?) to understand why things are happening and why they're happening now, to then learn how brands, people and media should act. I seek to understand why people like what they like, with a particular focus on the entertainment and lifestyle spaces, to make things they like even more.

 

I am a freelance brand strategist, currently at 2x4, and current and past clients include Nike, 20th Century Fox, Louis XIII, Tiffany & Co. and St. Regis. I also co-founded We Could Be Wrong, an upcoming online platform aiming to expand the conversation around pop culture. Before that, I did a stint at the Cannes Film Festival and acted as editorial assistant and public relations director at WRG Magazine.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...

 

Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder

 

Emily Weiland

Director of Operations, Graduate Advisor

 

Steven Heller
Co-founder, Faculty Advisor