I graduated from Parsons in 2013 with a BFA in Communication Design. Over the years, I have had the good fortune to receive great work experience from Vh1, Comedy Central, Mother Design New York, Alexandra Mor New York, Henri Bendel and Gap.
It is easier to judge a brand than it is to build one, and it is my goal to not only improve the brand of my parents’ company, but to also build one of my own. To me, branding is less about creating a mark for your brand, and more about leaving a lasting impression on others. The way to leave such an impression is by connecting with people.