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Photo of Jayda Chi

Jayda Chi

Jayda was born and raised in Taiwan. Upon completing high school she moved to the United States to pursue her undergraduate studies, and she currently holds two bachelor’s degrees from the Fashion Institute of Technology - one in direct and interactive marketing and the other in fabric styling.  Her passion for patterns and keen eye for color have lead to her current position as senior designer at French Bull- a boutique lifestyle brand where she designs and develops their signature playful patterns on various consumer products ranging from tabletop wares to home textiles, kitchen appliances, consumer electronics, stationary goods and pet products.  Though she dreams of one day living in a small cottage upstate with a handful of farm animals and a garden in the backyard, she currently resides in Brooklyn with her husband and four cats. She is an avid animal lover and active cat rescuer and can often be found strolling Cold Spring or hiking the Mohonk Preserve. 

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor