Peninna Jeruzalmi is a Graphic Designer and Art Director based in New York. She is fascinated by consumer behavior, and how design intersects with culture to shape the brands we know and trust. With this in mind, she integrates strategy and design to problem-solve and create memorable brand expressions. Peninna has worked with several agency, non-profit, corporate, and retail companies including Nine West Group, FRCH Design, NFL, KAO Brands, Hearst Magazines, Reader’s Digest, Hachette Filipacchi Media and Rodale.
Prior to attending the Masters in Branding program at SVA, Peninna earned a B.S. in Graphic Design from University of Cincinnati’s School of Design, Architecture, Art and Planning.