With cultural roots in an agricultural family where the farm is tucked in the Western Ghats in the land of Elephants, George Mathew went to a neighboring town to study Visual Communication. The exposure to rural and urban background provided a great learning experience. He became an avid traveller, biker, adventure enthusiast, a creative analyst and then a partner in a brand consulting firm in south of India. George loves to research, experiment and innovate and get involved in pioneering ventures.
He has been in the business of branding for about 10 years. What he started as a part-time design freelancing back in college days grew into an organization with a team strength of 50. He has been consulting for some of the largest brands in India over these years.