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Photo of Gena Cuba

Gena Cuba

Gena came to the program after working at brand design firms such as VSA Partners and SamataMason, and starting a creative services department in the financial services firm Guggenheim Partners. Since graduating she has consulted on branding and design projects, partnering with fellow students, TAs, and professors as well as firms such as IDEO and Nucleus Branding. She is fascinated by people’s relationships with each other and themselves through strong brands and inspiring causes. Her work balances analytical thinking with an eye for creative direction through ongoing investigations of business, culture, and human behavior.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor