Arunima has been a copywriter, assistant brand strategist and design manager at Lemon Design
a leading design and strategy firm in India. A creative writer at heart, she believes a brand is a
compelling story, beyond what the box contains.
With a degree in Business Administration, she studied economic principles, marketing and
consumer behaviour during her under-graduate studies. Thereafter, she worked in a design and
strategy studio for three years, which introduced her to the art of storytelling, simplified design
and the importance of user perspectives. She aspires to combine brand strategy with impactful
design through the course at SVA.
A keen traveller and indulgent foodie, she relishes wit and has a passion for learning different