branding logo
Photo of Sergio Castro

Sergio Castro

Class 2013

Sergio is a native from Brazil but has been calling NY home for over 13 years. His passion for video games triggered his interest for design, storytelling and technology. After graduating in Industrial Design, he started his professional career working as a game designer for SEGA’s licensee in Brazil. His work with international brands reignited his fascination for culture and its impact on design and branding. He decided to move to NY, and since then he has been working as a creative director, leading multi-disciplinary teams and delivering award-winning work. His work has been featured in Communication Arts Annual, Variety, Forbes, CNN Interactive and PC Magazine. 

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor