Sergio is a native from Brazil but has been calling NY home for over 13 years. His passion for video games triggered his interest for design, storytelling and technology. After graduating in Industrial Design, he started his professional career working as a game designer for SEGA’s licensee in Brazil. His work with international brands reignited his fascination for culture and its impact on design and branding. He decided to move to NY, and since then he has been working as a creative director, leading multi-disciplinary teams and delivering award-winning work. His work has been featured in Communication Arts Annual, Variety, Forbes, CNN Interactive and PC Magazine.