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Archie Bell

Class 2013

As a youngster growing up in Houston Texas, Archie Bell, II spent many a day memorizing commercial jingles and drawing comic strips a la Gary Larson. 


Still a fan of funny stories told simply, Archie now works as a creative director with NBCUniversal Integrated Media, a group committed to developing innovative content and marketing solutions for advertisers and brand partners. 


Archie has also had the pleasure of crafting ads for Arnold NYC, Publicis, Y&R, and BBDO — elevating creative and driving business results for noted brands such as Reese’s, McDonald’s, 7UP, Mike’s Hard Lemonade, NBA, GLSEN, and L’Oreal. 


Outside of directing art and absorbing pop culture, Archie enjoys long drives on sunny days, eating breakfast for dinner, and spending time with his wife, Sonya, at their home in Brooklyn.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor