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Payal Shah

Class 2012

Payal Shah is an amateur painter, aspiring brand manager and a professional pajama collector. Her aspirations include, but are not limited to, sleeping past 8 AM on weekdays and eating waffles on the moon. She knows how to tell a story in experiences she designs, for brands that inhabit them and for cultures that have merged seamlessly.


Her curiosity for narratives, innovative experiences and design strategy inform her practice, everyday. A lot of the work she does encompasses disciplines beyond design and she brings a systemic and strategic approach to projects she dives headfirst in. She has recently worked in the Global Strategic Design department as a Visual Brand Strategy Intern at Colgate Palmolive Global Headquarters, New York. Possessing an experience of more than 7 years, she specializes in Brand development, Package design and Corporate Identity and Standards. Few of her clients include Unilever, Coca-Cola and Godrej Group of Industries.


Being an extremely ambitious soul, she moved to New York from Mumbai to earn a Master's degree in Branding at the School of Visual Arts receiving the prestigious Brand Masters Award for exceptional performance and contribution. She also holds a Master's degree in Graphic Design from MIT Institute of Design, India.


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The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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