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Marla Stough

Class 2012

Marla Stough has been the Global Creative Services Manager at Revlon since 2013, where she oversees internal visual brand management, develops packaging & merchandising concepts, and designs product launch materials. She earned her MPS in Branding from the School of Visual Arts in New York, NY and her BFA in Graphic Design with a minor in Art History from the College of Saint Rose in Albany, NY. Marla's tenure in the health and beauty industry began nearly 10 years ago as Senior Graphic Designer with the luxury brands of AMOREPACIFIC US, where she not only developed and maintained the brands for the US market, she also conceptualized and executed cohesive visual programs for the Flagship Store & Spa in Manhattan.

 

Marla lives in Manhattan where she enjoys photography and exploring new cuisines. In addition to being a foodie, she's not afraid of the other f-word: feminism. Her personal time includes mentoring young professionals interested in a career in the beauty and creative industries. She gathers words of wisdom at: If You Want My Advice

 

 

Marla's Success Story 

How has the program affected your career path?

The program gave me the confidence and focus to reclaim my career path. Having a solid background in branding from the program helped me achieve a managerial role, and my coworkers see me as a resource for information and inspiration. I'm straddling the space between creative and strategy.

 

The thesis project with Kimberly Clark changed my perception of how consumer goods and commodity products can have lasting social and cultural impact by altering personal behavior. This inspired me to further develop my career in the beauty industry beyond basic years of experience. Beauty is such a politically-charged and powerful cultural concept, and I now feel more prepared to participate in that discussion.

 

The program also exposed me to the variety of careers possible in the branding industry. This industry is still fairly new and evolving, so many of the jobs I want, I'm going to have to design in partnership with companies receptive to expanding their brand management and creative departments. I feel confident in my contributions to developing these new industry roles in no small part due to this program.

 

 

What types of jobs do you feel qualified for after graduating

 

I definitely felt qualified for more senior-level jobs in the design field including Art Director, Creative Services Manager, Design Director, etc. I do feel qualified for some non-design jobs—such as Account Manager, Brand Manager, Brand Strategist, etc—but I have more proven, professional experience in the design/beauty industry. 

 

What other career success have you had since graduating

 

Since graduating, I accepted the position of Global Creative Services Manager at Revlon. I have been a part of the rebranding initiatives for both Revlon and Almay—developing new merchandising concepts, launch materials and internal branded materials to support the new positioning in fresh ways. I even had the chance to design the summer tour buses for both brands!

 

In addition to my daily duties at Revlon, I have also started a monthly design news/trends report, called Design Thinking, to expose my colleagues to other sources of inspiration and possible root causes of the more specific beauty trends we follow. I have developed and managed the creative department interns (2-4 per semester depending on students' availability). Each semester is structured to expose the students to the daily culture and projects at Revlon and also provide career guidance.

 

 

Marla Stough has been the Global Creative Services Manager at Revlon since 2013, where she oversees internal visual brand management, develops packaging & merchandising concepts, and designs product launch materials. She earned her MPS in Branding from the School of Visual Arts in New York, NY and her BFA in Graphic Design with a minor in Art History from the College of Saint Rose in Albany, NY. Marla's tenure in the health and beauty industry began nearly 10 years ago as Senior Graphic Designer with the luxury brands of AMOREPACIFIC US, where she not only developed and maintained the brands for the US market, she also conceptualized and executed cohesive visual programs for the Flagship Store & Spa in Manhattan.

Marla lives in Manhattan where she enjoys photography and exploring new cuisines. In addition to being a foodie, she's not afraid of the other f-word: feminism. Her personal time includes mentoring young professionals interested in a career in the beauty and creative industries. She gathers words of wisdom at: If You Want My Advice

Specialties: branding, art direction, graphic design, email marketing, print/campaign design, packaging, and visual merchandising.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...

 

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Debbie Millman
Chair, Co-founder

 

Mark Dudlik

Director of Operations,

Graduate Advisor

 

J'aime Cohen
Program Coordinator

  

Emily Weiland

Studio Manager

 

Steven Heller
Co-founder, Faculty Advisor