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Hansel Perez

Class 2012

I was born in Guatemala City and raised on Long Island, New York. I attended SVA for traditional animation. After graduating, I got a job at a motion graphics studio in NYC called the Wilderness where I worked as an animator. I left there to develop as a freelancer and wound up getting a full time job at Bloomberg LP in their design department. I now work in the marketing department as a video producer.

 

I am incredibly excited to return to SVA to study branding with some awesome people.

 

 

Hansel's Success Story

How has the program affected your career path?

Earning my Masters in Branding from SVA helped me see new dimensions in my career path at my company. I have since actively volunteered and joined brand related projects. The quality of my work has increased to a noticeable level. I have had very positive reviews and my managers have commentated positively on my passion and knowledge of our brand.

 

What types of jobs do you feel qualified for after graduating?

Brand strategist, video producer (in-house), entrepreneur.

 

What other career success have you had since graduating?

Last quarter I received the Marketing Unsung Hero Award from the CMO of Bloomberg. The award is given quarterly. I worked on, and had very positive feedback, producing two video projects for our offices in Asia. One for Bloomberg's 20th anniversary in Hong Kong and one for the announcement of on-the-ground reporting in South Korea. These projects required knowledge of the brand while respecting customers local customs. Especially the Hong Kong video. I worked closely with the head of Bloomberg Marketing in Asia. Having my Masters in Branding, without question has given me a leg up here at my job. 

 

In The News

Hansel Perez on PSFK

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...

 

Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder

 

Emily Weiland

Director of Operations, Graduate Advisor

 

Steven Heller
Co-founder, Faculty Advisor