branding logo

Photo of Sascha Donn

Sascha Donn

Class 2011

As Strategist at Straightline, Sascha manages strategy teams, provides insight and delivers strategic direction to fortune 500 companies including Walgreens, Wyndham, UPMC, Thomson Reuters, Pfizer, The Madison Square Garden Company, Xerox and Tyco Electronics.


Sascha is a strategic thinker with a creative background, specializing in brand strategy, qualitative/quantitative research and analysis, current state and market assessment, naming, brand architecture and innovation. With experience solving corporate, B2B and consumer-facing brand challenges across a wide scope of industries (pharma, hospitality, retail, entertainment, technology, insurance, education and more), Sascha has developed an approach that combines strategic insight with creativity to invigorate brands and empower businesses.

Sascha holds a B.A. from Union College and a Masters of Professional Studies in Branding from the School of Visual Arts.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor