Noah Armstrong is a Director of Design Intelligence at Sterling Brands where he works to transform market data and key insights into actionable design strategy. Prior to joining Sterling, Noah designed books and book covers with Rodrigo Corral. He has worked as a designer for small design shops, global branding agencies, and the University of Notre Dame. He earned a BFA from Miami University and an MPS from the School of Visual Arts.
Noah's Success Story:
Before entering the program, Noah was a Senior Designer for the University of Notre Dame. Since graduating, he became the Director of Design Intelligence at Sterling Brands.
How has the program affected your career path?
It's been critical to my growth. Before graduating I was a graphic designer—happy, but wanting to be more involved in the strategic side of the work I was executing. I definitely honed a new skill set while in the program, but getting to practice those new strategic skills in front of the people involved with the program is what was led to the opportunities that would advance my career.
What types of jobs do you feel qualified for after graduating?
Upon graduation, and given my design background, I felt confident pursuing opportunities in design strategy, design direction, and brand management.
What other career success have you had since graduating?
I spent nearly a year working with Rodrigo Corral, a designer and artist I've long admired. Together, we created illustrations for the New York Times, a cookbook that was nominated for a James Beard Award, a cover illustration for the New Republic, a bunch of book covers, some identity work, and a few conceptual art pieces. I created packaging that has helped Gordy's Pickle Jar grow exponentially in their first two years of operation. They're a small, DC-based company founded by two fantastic women and I'm super proud to be affiliated with them and all that they stand for. Another highlight since graduating was working on an identity project with two friends and former classmates for the cultural anthropologist, Grant McCracken. And I got to serve as a teaching assistant to Mark Kingsley as he led the 2013 branding class in creating an identity and visual system for MoMA's Destination NYC pop-up shop.
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