Maxine Gurevich, a born and raised New Yorker, came to the SVA Branding program bringing the experience of a photography producer and account manager under her belt. Hoping for a challenge with the aim of bridging her passion for business, consumer insight and design into one category, Maxine enrolled at SVA to shift her gears. Upon graduating SVA Branding, Maxine took a position as a Strategist at Toniq, a CPG brand strategy firm that focuses on trends, consumer insights and visual positioning for Furtune 500 brands.

Currently, Maxine is a Trends Manager at Scratch, a creative consultancy group within Viacom Media Networks where she works as part of a SWAT team that taps into the power of Viacom Media Networks to connect with millennials in new ways, creating  award-winning multi-platform programming and creative, consumer insights, brand strategy, product development and design.