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Kathryn Spitzberg

Class 2011

Kathryn has an insatiable appetite for identifying cultural insights that shape consumer behavior and attitudes. A hybrid thinker with a diverse background, Kathryn understands the essential connection between design, strategy, and culture. By combining keen observation with creative insight, her passion lies in helping brands navigate cultural currents and behavioral shifts in order to truly connect. Kathryn has worked with a diverse range of clients including Unilever, Coca-Cola, Johnson & Johnson, Hanes and Nestle where she developed and launched new products and strategies and created compelling visual languages in both mass and niche markets. As a print and packaging designer, Kathryn worked for several global branding agencies including Pentagram, Pearlfisher, Sterling Brands and Blue Marlin Brand Design. Pursuing her interest in consumer behavior, she joined the innovation team at Clark McDowall as an independent strategist, translating consumer insights into new product positionings for Pepsi and Samsung. 

 

Kathryn is now a partner at Big Squirrel, a brand strategy firm that focuses on understanding how people think, feel and translates this understanding into actionable insights that help brands and companies make key decisions. Her enthusiasm for discovery drives an obsession with the intersection between business, design, entertainment, art and technology, and their impact on popular culture, brands and behavior.

 

Prior to attending the Masters in Branding program at SVA, Kathryn received a graduate degree in Graphic Design from the Portfolio Center and a BA in French from Tulane University with a minor in Business. She’s a surfer, aspiring yogi, and former photojournalist.

 

http://www.kathrynspitzberg.com/

 

connectiveculture.tumblr.com/

Kathryn has an insatiable appetite for identifying cultural insights that shape consumer behavior and attitudes. A hybrid thinker with a diverse background, Kathryn understands the essential connection between design, strategy, and culture. By combining keen observation with creative insight, her passion lies in helping brands navigate cultural currents and behavioral shifts in order to truly connect. Kathryn has worked with a diverse range of clients including Unilever, Coca-Cola, Johnson & Johnson, Hanes and Nestle where she developed and launched new products and strategies and created compelling visual languages in both mass and niche markets. As a print and packaging designer, Kathryn worked for several global branding agencies including Pentagram, Pearlfisher, Sterling Brands and Blue Marlin Brand Design. Pursuing her interest in consumer behavior, she joined the innovation team at Clark McDowall as an independent strategist, translating consumer insights into new product positionings for Pepsi and Samsung. 

 

Kathryn is now a partner at Big Squirrel, a brand strategy firm that focuses on understanding how people think, feel and translates this understanding into actionable insights that help brands and companies make key decisions. Her enthusiasm for discovery drives an obsession with the intersection between business, design, entertainment, art and technology, and their impact on popular culture, brands and behavior.

 

Prior to attending the Masters in Branding program at SVA, Kathryn received a graduate degree in Graphic Design from the Portfolio Center and a BA in French from Tulane University with a minor in Business. She’s a surfer, aspiring yogi, and former photojournalist.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...

 

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Debbie Millman
Chair, Co-founder

 

Mark Dudlik

Director of Operations,

Graduate Advisor

 

J'aime Cohen
Program Coordinator

  

Emily Weiland

Studio Manager

 

Steven Heller
Co-founder, Faculty Advisor