branding logo

Photo of Jessie McGuire

Jessie McGuire

Class 2011

 

A brand builder and design advocate, Jessie McGuire delivers actionable insights as Elmwood’s Strategy Director. McGuire’s responsibilities include facilitating brand workshops, leading consumer research as well as monitoring cultural, industry and social trends. A believer in big ideas and small actions, McGuire encourages account and creative teams to continually push the envelope to achieve exceptional solutions and create transformative changes for client’s businesses.

 

Prior to Elmwood, Jessie worked as Kleenex® Global Design Manager at Kimberly-Clark. In this position she advanced and managed initiatives for long-term growth and innovation as well as led and supported overall brand design. Through the development and deployment of design processes, strategies and tools, Jessie transformed an iconic $1.4 billion brand into an accessible and relevant lifestyle brand.

 

Before taking on Kimberly¬–Clark’s Kleenex® brand, Jessie served as Cottonelle® Design Manager. Working with cross-functional teams to integrate design globally and managing multiple external resources, Jessie led the sensory brand language as well as the design and development strategy for Cottonelle®. 

 

Jessie graduated from Pratt Institute with a Bachelor of Arts in Communications Design, Advertising Art Direction and earned a Masters of Professional Studies in Branding from the School of Visual Arts, where she co-wrote the “Brand Bible: the complete Guide to Building, Designing and Sustaining Brands.

 

http://jessiejmcguire.com/

http://www.elmwood.com/

 

Jessie’s Success Story:

Before starting the program, Jessie was an Art Director. Since graduating she is now a Global Design Manager

 

How has the program affected your career path?

The branding program has given me career confidence.    

 

I love talking about, dreaming about, and imagining the future; I’ve always been obsessed with ‘what’s next’, sometimes to the determinant of now. So, its no surprise that when I graduated from art school with a BFA I was already thinking about what I could do if only I had more experience, an MBA or new networks. For years I felt my career had to have tradeoffs. If I pursed art direction then I’d be leaving behind the relationship building, if I pursued account management then I’d be abandoning the creative. When I came across the Masters in Branding program the program hadn’t even begun, the courses weren’t set and the professors not in place, but the idea was there. I was so in love with the idea that I was at peace with the ambiguity. After an intense year of studying and shared experiences with the best minds in the industry I realized that a creative career doesn’t have to have trade offs. The Branding program helped me understand the value in making connections between seemingly unrelated ideas, the impact of uncovering simple truths and the power in standing up for what you believe in. Today, whether I’m embracing the now or thinking about what’s next I do so with the confidence that I’m building a career I can be proud of.  

 

What types of jobs do you feel qualified for after graduating?

When I think about my own career path I feel qualified for the following positions:
Planning/Strategy  
Design Management 
Account Director 
Brand Management 
Strategy
Consultant 
Brand Designer 
Creative Lead   

However, the program highlighted it’s not about the title or position, but more the company, environment and brand that make a difference. As a steward of a brand you must believe in it’s ideals and be excited to usher it into the world to make an impact.  

 

What other career success have you had since graduating?

After graduating I had the amazing opportunity to work with my mentor Christine Mau as part of the Family Care team at Kimberly Clark. When I started I figured I would work on a few projects, have key deliverables, be a part of a team, and continue to build my portfolio, but what I wasn’t expecting was the chance to impact change.     

 

I’ve had the chance to work on new product launches, brand and design strategies and contribute to national communication programs in billion dollar categories and for billion dollar brands. However, I’m most proud of and my biggest successes come from the intangible; the moments when design has been the driving force for change. After almost three years of inserting myself into projects, working with cross-functional teams and rallying the troops, I’d say I’ve learned the most about strategic influence and fostering a culture of design. I go to work every day ready to ask why and always ready to follow-up with why not. 

  

In The News

PSFK Feature

Brand Bible

A brand builder and design advocate, Jessie McGuire delivers actionable insights as Elmwood’s Strategy Director. McGuire’s responsibilities include facilitating brand workshops, leading consumer research as well as monitoring cultural, industry and social trends. A believer in big ideas and small actions, McGuire encourages account and creative teams to continually push the envelope to achieve exceptional solutions and create transformative changes for client’s businesses.
Prior to Elmwood, Jessie worked as Kleenex® Global Design Manager at Kimberly-Clark. In this position she advanced and managed initiatives for long-term growth and innovation as well as led and supported overall brand design. Through the development and deployment of design processes, strategies and tools, Jessie transformed an iconic $1.4 billion brand into an accessible and relevant lifestyle brand.
Before taking on Kimberly¬–Clark’s Kleenex® brand, Jessie served as Cottonelle® Design Manager. Working with cross-functional teams to integrate design globally and managing multiple external resources, Jessie led the sensory brand language as well as the design and development strategy for Cottonelle®. 
Jessie graduated from Pratt Institute with a Bachelor of Arts in Communications Design, Advertising Art Direction and earned a Masters of Professional Studies in Branding from the School of Visual Arts, where she co-wrote the “Brand Bible: the complete Guide to Building, Designing and Sustaining Brands.
http://jessiejmcguire.com/http://www.elmwood.com/

 

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...

 

Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder

 

Mark Dudlik

Director of Operations,

Graduate Advisor

 

J'aime Cohen
Program Coordinator

  

Emily Weiland

Studio Manager

 

Steven Heller
Co-founder, Faculty Advisor