Jeremy DiPaolo is a cultural instigator who seeks to operate at the edges of possibility. In his current role as Senior Strategist in Consumer Branding and Innovation at FutureBrand North America, he works to envision and shape positive and prosperous futures for global iconic brands.
He is a graduate of the founding class of the Masters in Branding program, and his contributions to the culture of the program earned him the Paula Rhodes Memorial Award. He developed editorial content about the future of brands, the power of personal branding and critical analysis of Starbucks, Facebook, Playboy and many more for Brand Bible: The Complete Guide To Building, Designing and Sustaining Brands (Rockport, 2011).Attending SVA instigated a transition in his career from being design-focused to taking a hybrid stance, fusing the key tenets of strategy and creative to drive value for all his engagements.
It is this transition that has led him to work with icons such as Kimberly Clark, Procter & Gamble, [yellow tail] and IHOP, to counsel emerging icons such as Jose Garces, Victory Brewing Company and TURF, and to be in prime position to provoke truly innovative behavior in any organization.
He is currently a mentor partner for Breaker, a program leveraging the TED community to educate millennial entrepreneurs in real-world innovation, using the design process as a guiding discipline.