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While “make it friendly” is a smart approach to crafting brand language that builds understanding, is it always meaningful?
February 01, 2018
A few years ago, an emotion I never have on Thanksgiving — akin to the childhood fear of finding out Santa isn’t real — shot through my spine as my aunt (in her mid 60’s) told me she was heading to the mall at 6:00PM Thanksgiving Night to prep the store for midnight jewelry shoppers.
The concept of keeping oneself enclosed in a community of sameness is nothing new—the same ethnic group, the same religion, have formed communities for millennia. But ghettos are something different—human nature taking unhealthy turn.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor