branding logo

L.O.L. Surprise capitalizes on the product’s ‘unboxing.’ The act of unboxing, assuaging human curiosity to view or open the hidden contents of an unknown package, is an impulse that has been recorded since the Greek myth of Pandora’s Box.
October 03, 2018
Personalization can now be found in almost every industry, from personal care & beauty to fashion, CPG to health & wellness. The question is, why? Why is this mostly kitchy and dated concept so trendy? Why is the perceived value so much higher when it carries our name? And why is it resonating now?
For millennia, societies have broken bread together while coming together and connecting. A family gathered at the end of the day, catching up with a friend, even America’s most widely celebrated holiday — Thanksgiving — they all center around a central meal. Food has always been entwined into the fabric of our culture but it seems to be particularly so with a certain age group — my generation, the millennials.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor