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Steff Geissbuhler


Steff Geissbuhler is among America’s most celebrated designers of integrated brand and corporate identity programs. His work for a broad spectrum of international and national clients includes identity systems for NBC, Merck, Time Warner Cable, Telemundo, Voice of America, Toledo Museum of Art, Birmingham Museum of Art; National Parks of New York Harbor, Crane & Co., Calamos Investments, Conrad Hotels, Kaplan Thaler Group and Morgan Stanley Smith

Barney and the Darien Library. Prior to forming his own firm, he was a co-founding partner at C&G Partners for over six years, and a partner at Chermayeff & Geismar Inc. for 30 years.


Steff has designed architectural graphics for the IBM building in New York City; a complete sign system for the Universities of Pennsylvania, and Connecticut; a sculptural sign for Radio Free Europe/Radio Liberty in Prague; signage for the Castle on the Hudson in Tarrytown, NY; Maple Grove Community Center in Queens; and various signs for St. John’s University; printed materials for the Alvin Ailey Dance Theater, Mobil, The NYC Office of Emergency Management, Cummins Engines and Union Pacific. Other commissions include graphics for the Smithsonian Institution’s Bicentennial exhibition; the “Sports Illustrated at the Olympics” exhibit; a new identity and graphics for the New York Public Library; the New Victory Theater; and a series of posters for New York City’s Department of Cultural Affairs.


In 2005 Mr. Geissbuhler’s work was honored with the American Institute of Graphic Arts Medal for his sustained contribution to design excellence and the development of the profession. He is also the recipient of the U.S. Federal

Achievement Design Award, and several awards from the Art Director’s Clubs and the International Poster Biennales. Steff served as the U.S. president of the Alliance Graphique Internationale and has been a member of the board of the

American Institute of Graphic Arts. He is past president of AIGA’s New York chapter and is presently a board member.


Steff Geissbuhler received his diploma in graphic design from the School of Art and Design, Basel, Switzerland. He has taught at the Philadelphia College of Art, Cooper Union, Yale University and lectures throughout the country and abroad. He is teaching presently at the School of Visual Arts.


The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor