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Rob Wallace


Ask Rob Wallace what he does for a living and he’ll tell you that he has the world’s most engaging job.


As Managing Partner of Wallace Church-- a Manhattan and San Francisco based brand identity strategy and package design consultancy-- Rob works with some of the world’s smartest and most successful brand builders including Procter & Gamble, Nestle, PepsiCo, Bacardi, Target and more than a three dozen global consumer brand corporations of equal caliber. 


Often referred to as “the thought-leader on design’s return on investment”, Rob sees his primary goal as empirically proving that brand identity/package design is a marketer’s single most effective tool.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor