branding logo

Karl Heiselman

Mentor

As CEO of Wolff Olins, Karl Heiselman is the driving force behind the company’s innovative culture and game-changing work. With clients including Skype, Microsoft, (RED), USA TODAY and New York City, Karl has expanded Wolff Olins’ capabilities to include product development, brand innovation and creatively-led business strategy. Trained as a designer and having held creative director roles at Apple and Swatch, Karl firmly believes in the value of creativity to drive positive business and social impact. An experienced and frequent media commentator, speaker and judge, Karl is a member of the prestigious 2013 Cannes Lions U.S. Jury, was a speaker at Kyoorius DesignYatra, India's foremost annual design conference, and was also a juror at FastCompany's 2012 Innovation by Design Awards.

 

http://good-design.org.uk/2013/03/designed-to-innovate-karl-heiselman/

http://www.nytimes.com/2012/12/16/business/wolff-olins-chief-asks-applicants-whats-your-story.html?_r=0

http://www.linkedin.com/today/post/article/20130313131146-23014705-best-advice-how-an-industrial-designer-taught-me-how-to-see-the-future

http://www.linkedin.com/today/post/article/20130227151523-23014705-brand-is-the-effect-of-what-you-do-not-the-cause?trk=mp-reader-card

http://blog.wolffolins.com/post/41196810350/the-new-brand-building-reality

 

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...

 

Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder

 

Emily Weiland

Director of Operations, Graduate Advisor

 

Steven Heller
Co-founder, Faculty Advisor