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Joyce Rutter Kaye

Mentor

Joyce Rutter Kaye is Director of Communication at School of Visual Arts, the internationally renowned art and design college established in 1947 in New York City. At SVA, Kaye directs communication and media strategies to generate awareness and understanding of the College and its 32 degree programs through multiple channels: website and social media platforms, video content, publications, press outreach and promotional programs and initiatives. She is a member of SVA’s Strategic Planning Steering Committee, serves as the head of its Emergency Management Committee, and is a longtime mentor to students in the Masters in Branding program, chaired by industry leader Debbie Millman.

 

Kaye was long affiliated with another major design institution launched in 1947: Print magazine, which she led as editor-in-chief, overseeing a major redesign and attracting a wide array of prominent writers, industry experts and contributing artists. Under her leadership the magazine won four National Magazine Awards for General Excellence and multiple nominations. During this time she conceived  and launched The Daily Heller, Steven Heller’s popular daily blog on visual culture that has been hailed by Wired magazine as a vital “CliffsNotes to the history of graphic design.” She also launched Ironic Chef, the world’s first live graphic design competition, which played before an audience of 1000 at the Mandalay Bay Casino in Las Vegas. Kaye has published three design books and has spoken frequently at industry conferences and before college groups.

 

Following a successful two-decade run in the New York magazine publishing world at its apex, Kaye inevitably pivoted from print to digital media, leading the editorial and social media team at NYC & Company, New York City’s official marketing and tourism organization formed by Mayor Michael R. Bloomberg, overseeing the content launch of nycgo.com and related social media channels. She developed and implemented  content supporting many major city marketing initiatives, including NYC Restaurant Week, NYC Broadway Week and “See Your City.”

 

The three main strands of Kaye’s career—deep roots and relationships in the design community, innovative experimentation in digital marketing, and polish and precision as an editor, writer and collaborator—neatly braid together in her work at SVA  to support and advance the education of the next generation of artists and designers.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...

 

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Debbie Millman
Chair, Co-founder

 

Emily Weiland

Director of Operations, Graduate Advisor

 

Steven Heller
Co-founder, Faculty Advisor