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Jamie Rosen

Mentor

Jamie has been building brands for over 16 years, with experience on both the client and agency sides.

 

After graduating from Duke University with honors, she began her career at Kirshenbaum Bond + Partners where she advanced quickly in both media and account management. Following Kirshenbaum, Jamie moved to NASDAQ as the Director of Advertising. Arriving at the stock market just after the tech bubble burst, she was instrumental in turning around the much tarnished brand, earning The President’s Award and a NASDAQ Gold Effie in the process.

 

Looking to return to the agency side, Jamie joined Fallon New York, where she let the Starbucks and Georgia-Pacific accounts, overseeing work that resulted in record-breaking sales for both brands. Following Fallon, she joined BBDO as the VP/Account Director on Aquafina and Sierra Mist, both part of Pepsi-Cola.

 

In 2006, lured by the opportunity to help build and agency from the ground up, Jamie joined the newly created Toy New York as the Director of Client Services. Over the next four years, she oversaw a diverse portfolio of brands that included Virgin Mobile, Activision, Google, The Oxygen Network an OfficeMax, among others.

 

Drawn to Naked’s smart, unbiased approach to communications and brand strategy and its culture of “brilliant misfits”, Jamie joined Naked Communications as a Managing Partner in May 2010. She has since worked on assignments for Heineken, Revlon, Diageo, NASDAQ, and Playboy, among others.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...

 

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Debbie Millman
Chair, Co-founder

 

Emily Weiland

Director of Operations, Graduate Advisor

 

Steven Heller
Co-founder, Faculty Advisor