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Virginia Postrel

Lecturer

Virginia Postrel (pron. PAH-STRELL) is an author, columnist, and speaker whose work spans a broad range of topics, from social science to fashion. She describes her work as “intellectual arbitrage”--synthesizing, analyzing, and communicating ideas from many different fields in an original and accessible way, usually with focus on culture and commerce.

 

Writing in Vanity Fair, Sam Tanenhaus described her as “a master D.J. who sequences the latest riffs from the hard sciences, the social sciences, business, and technology, to name only a few sources.”

Postrel is the author of The Substance of Style  (2003) and The Future and Its Enemies  (1998). Her next book, The Power of Glamour: Longing and the Art of Visual Persuasion, will be published in November by The Free Press.

She is a columnist for Bloomberg View, the commentary and analysis section of Bloomberg.com.

She has been a columnist for The Wall Street Journal, The Atlantic, The New York Times, and Forbes.

From July 1989 to January 2000, Postrel was the editor of Reason magazine. Under her leadership, Reason was selected as a finalist for the National Magazine Awards, the industry's highest honor, for essays in 1993 and public interest journalism in 1996 and in 1998, when Reason had two finalist articles. She founded Reason.com, the magazine's pioneering website, in 1995.

 

Postrel has been honored with awards demonstrating the wide range of her work’s subject matter and audiences. She received the 2011 Bastiat Prize, honoring journalism that displays “support for the institutions of the free society, persuasiveness, wit and creativity, relevance, and clarity and simplicity.” Her work was featured in The Best American Science and Nature Writing 2009  and The Best American Science and Nature Writing 2004. In 2012, her Bloomberg View columns received a first-place award for online entertainment commentary from the Los Angeles Press Club. The judges wrote that “Postrel shows a sharp eye for detail and gleans meaningful truths from our entertainment culture.”

 

 

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...

 

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Mark Dudlik

Director of Operations,

Graduate Advisor

 

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Program Coordinator

  

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Studio Manager

 

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Co-founder, Faculty Advisor