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Steven Postrel


Steven Postrel, Ph.D., is Lecturer and Researcher at U.C. Irvine’s Paul Merage School of Business.
Steve has previously taught at UCLA’s Anderson Graduate School of Management, Northwestern University’s Kellogg School of Management, and Southern Methodist University’s Cox School of Business. He has instructed undergraduates and doctoral students as well as full-time, part-time, and executive MBAs. His courses have covered business, corporate, global, health-care, and product-development strategy, as well as economics. 
Steve’s research has emphasized linking abstract, rigorous theory to real-world problems. He has strong research interests in positioning analysis and theories of competitive advantage, as well as problems of product design and development.


He has published empirical and theoretical articles on knowledge specialization and integration, organizations and impulse control, the usefulness of game theory in business strategy, retail pricing, and technology standards competition. 


His work has appeared in Strategic Management JournalAcademy of Management Review, Organization ScienceIndustrial and Corporate ChangeMarketing Science, and the Journal of Industrial Economics. He is an active reviewer for a number of journals and a frequent presenter and discussant at strategy conferences. 

Steve earned his B.A. in Economics at Princeton University in 1982 and his Ph.D. in Economics at MIT in 1988. 

You can read his posts on, a group blog; older posts can be found in the archives of


The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor