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Sam Potts


I love that there can be an art to nearly everything. I love that geometry is ancient. I love that Frank Lloyd Wright was shameless. I love that the littlest things can make biggest differences, like cufflinks or a pinch of salt or just 5 minutes.  I love that some things are inexplicable, in fact more things than you’d expect. I love that no expertise is needed to appreciate a well-made thing. This. I love that you can pretty much always assume there is a better way. I love that anything can seem new. I love that a computer is referred to as a machine. I love that music doesn’t have to mean anything to be beautiful. I love that there are theories about handwriting, the composition of matter, and horse racing. I love the knuckleball. I love the lightbulb joke about how many boring people. I love that the things worth remembering are usually the things that get remembered. I love the moment at dusk when the F train comes out of the tunnel after Carroll St. and fills with golden sunset light and feels like a cathedral. I love the slow motion replay. I love the way that hat looks on you. I love that Japanese architects deliberately inserted mistakes into their designs to appease the gods, who believe only they are perfect. I love that the heart is a muscle. I love the simplicity of punctuation. I love the Radiator Building, the Queensboro Bridge, and summertime. That perfect swing. I love that line about how memory is like a train. I love that anything is interesting if you look at it closely enough. I love that even a cheap hamburger is still pretty good.


The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor