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Patrick Ohlin


Patrick Ohlin has built his career by helping leading companies achieve branding success. In a career that has spanned consulting and client roles, Patrick has developed broad and deep expertise in integrated brand consulting, simplified print and interactive communications, and customer experience management, both as a leader and practitioner.


Before starting Ohlin Associates in 2007, Patrick was a senior contributor to the growth of CoreBrand. Previously, through November of 2005, he rebuilt Siegel & Gale’s Simplification practice and founded its Customer Experience capability, growing and managing a staff of nine, and spearheading complex, large-scale and localized branding and simplification engagements at Allstate Insurance, Penske Truck Leasing, Morgan Stanley, the SEC, and NASD. Additionally, he has served in leadership roles at Microsoft (Redmond, WA), The Chase Manhattan Bank and MasterCard International.

Patrick is a frequent speaker and has been published in print and web periodicals including Chief Marketer and Admap. He holds an MBA from Columbia University and a BA from Carnegie Mellon University, both earned with distinction. He and his partner in the firm, Jessica, live in Fairfield, CT with their three children.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor