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Jacomine Van Veen


Jacomine van Veen is the founder of Likely, a trend and innovation consultancy applying trends for innovation and (brand and communication) strategy. She has worked for almost 15 years in trend research, in different roles: as a senior consultant Strategic Futures at Philips Design, as a planner in advertising (FHV BBDO), and as chief editor of trend magazine Trend Alert (Grey). This unique combination of experience made her a specialist in applying trends for strategy and creative development. Jacomine’s key strength is her ability to think from the end-user and to translate trends into very tangible consumer insights. With her company Likely she not only embeds brands and organisations in contemporary culture, but also creates tools that enable professionals to apply trend knowledge themselves.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor