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Richard Shear

Founding Faculty

Designer, husband, teacher, father, athlete, author, historian


Richard’s career has been influenced by a fascination with visual history, driven by a curiosity for the culture of retail brands, and guided by a rich experience in package design.


As an entrepreneur and Partner and Chief Creative Officer of inv?k brands, his expertise lies in helping clients uncover the visual heritage of their most iconic brands, and using this design equity to help them build and position these brands in ways that inform, connect and motivate.


As an educator and Founding Faculty of the Masters in Branding program his focus is on building awareness of the rich legacy, growth and diversity of global consumer cultures and their intrinsic connection to the evolution of visual history; and by doing so identify their influences on contemporary brands.

Richard is Contributing Editor of The Brand Bible, The Complete Guide to Building, Designing, and Sustaining Brands. He has served as President of AIGA‘s Brand Design Association, President of the Package Design Council, and a member of its Board of Directors. He has spoken at events sponsored by FUSE, HOW Magazine, the dieline, AIGA, and LuxePack. 


Shear is a member of USA Cycling, and a nationally ranked masters bicycle racer. 

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor