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Pablo Ulpiano

Instructor, Class of 2012

Pablo Ulpiano is a designer, brand consultant, and educator. He focuses on helping enterprises create value by developing both their long-term business strategy and corporate identity.


Pablo graduated with a Masters in Branding at the School of Visual Arts, where he currently helps faculty members develop new case studies that integrate innovative research methods in the context of a specific branding project. At S&P Global, Pablo has been instrumental in creating identity systems through partnering with the company’s businesses leaders.


Pablo’s clients include BlackBerry, DirecTV, and Colgate-Palmolive; he has also been a branding & design consultant for firms such as The&Partnership, Sudler & Hennessey - Y&R, Perter Arnell, and Elmwood. Pablo is a dedicated advocate of storytelling, with a firm belief that all design stems first and foremost from understanding people. 

Pablo holds a Bachelor of Fine Arts in Communication Design from the Istituto Europeo di Design in Spain and the Canberra University in Australia. He was awarded the Gold LAUS Award in 2003 by the “adg-fad” (Art Directors & Graphic Designers Association.) He is currently based in Brooklyn, NY.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor