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Melanie Wiesenthal

Instructor

Melanie Wiesenthal is a Partner at Deerfield, a branding and design studio focused on retail, fashion and beauty based in Williamsburg, Brooklyn. As Co-Creative Director, Melanie is a dedicated advocate of storytelling, with a firm belief that all design stems first and foremost from a great idea and that healthy partnerships with clients is the key to creating award winning work. Melanie’s experience working with both in-house creative teams like Victoria’s Secret Beauty, Martha Stewart Living Omnimedia (where she first met and worked with her business partner Yael Eisele), Origins, and Aveda has given her unique insight into how corporate design works. Before her in-house experience, Melanie designed for award winning design firm Carbone Smolan Agency and boutique shop, The Valentine Group, where she got a head start in the realm of branding, design for cultural institutions, retail design and packaging.

 

Melanie was nominated to the AIGA/NY Board of directors in 2011 and has since served as the Education Chair while producing over 30 lecture-based events and has spoken at numerous conferences in the US and around the globe on design and design for sustainability including AIGA, Fuse and ENG Amsterdam. Her work, both corporate and freelance, has been featured by The Art Director’s Club, Print Magazine, Communication Arts, Graphis, Cooper Hewitt Design Museum, How Magazine and Graphic Design USA.

 

Melanie was born in Toronto, Canada and is a graduate of McGill University, Montreal and Parsons School of Design, New York.

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...

 

Come check out the branding studio. Make an appointment...

Debbie Millman
Chair, Co-founder

 

Emily Weiland

Studio Manager

 

Steven Heller
Co-founder, Faculty Advisor