Elizabeth Talerman has spent more than 28 years working with leading brands in the consumer, business, and non-profit sectors. Practiced at the art of innovation and pragmatics of turning strategy into action, Elizabeth focuses on building sustainable brand value that produces profitable, effective, and replicable business results.
In the past 5 years, Elizabeth and the Nucleus team have developed a brand briefing process and trained a team of 40 global marketers at FISHER-PRICE, revitalized the JUAN VALDEZ brand for Cafe de Colombia, updated the JOHNSON’S global brand franchise including JOHNSON’S BABY and NO MORE TEARS to appeal to Millennial parents and their children, facilitated a brand positioning update for BAND-AID, defined a new retail experience for COLUMBIA SPORTSWEAR, broadened the definition and revenue generating potential of the MOHAWK brand, re-define the ROCKETTES brand to establish new areas of revenue growth, conducted a feasibility study for the Prince of Wales for the global expansion of DUCHY ORIGINALS, and worked closely with Private Equity and Venture Capital investors to diligence the brand value of prospective investments and to define brands and accelerate growth within their existing portfolios.
Before launching a brand strategy practice in 2002, Elizabeth was founder and CEO of Agile Industries, a pioneering digital marketing agency. She’s also held senior positions at Ogilvy working on IBM, Ingalls Advertising launching John Hancock Marketplace, and The Harvard Business School as Marketing Director. Her early career includes rich experience in direct marketing focused on financial services (American Express) and telecommunications (MCI and AT&T).
Elizabeth serves on the board of Mohawk, North America’s largest privately-held manufacturer of fine paper and envelopes. She is part of the faculty at The School of Visual Arts Masters in Branding program and serves on the board of Virginia Commonwealth University Brandcenter. She has also been part of the faculty at Columbia University’s Strategic Communications Master’s Degree program.