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Carolina Rogoll


Carolina Rogoll has been building some of the world’s most beloved brands for over ten years. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for building winning brands and has a strong track record in business management and coaching.


Dedicated to growing capability, she has been on the faculty of the first-ever Masters in Branding program at the School of Visual Arts in New York City since 2011, where she created the inaugural (and very popular) brand management seminar. She is also the author of the book Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands, which is a sponsored publication of the SVA MPBS Branding program. To learn more visit the blog


Carolina graduated Magna Cum Laude in Business Administration from Universidad de los Andes, Colombia, South America and Summa Cum Laude with dual undergraduate degrees in Marketing and Management from the A.B. Freeman School of Business, Tulane University in New Orleans, Louisiana. She received her MBA with honors at Williams College of Business, Xavier University in Cincinnati, Ohio. She speaks German, Spanish, Italian, and Portuguese.


Find out about Carolina's book, Star Brands

The curriculum for The Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity. Learn more...


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Debbie Millman
Chair, Co-founder


Emily Weiland

Director of Operations, Graduate Advisor


Steven Heller
Co-founder, Faculty Advisor